Product sampling is a vital strategy that continues to gain ground as an effective way of customer engagement and increasing purchase intent in a market that is highly competitive.
In the textile, furniture, and wallcovering markets, samples are key and Acme Sample brings over 65 years of experience in supplying high-quality custom samples and marketing materials that can help your company get the most from your sampling efforts.
The Power of Product Sampling
Creating Confidence with Real Feel
It is easier to gain the consumer’s trust through tangible experiences than through word of mouth or images. It is practical samples that give the consumer a real feel of your product whether it is the drape of the premium fabric, the luxurious hand feel of high-quality leather, or the unique use of a new item. This is because physical samples offer an easily verifiable experience with the potential buyer.
Data Insight: According to the Sampling Effectiveness Advisors, 92% of consumers are likely to purchase a product if they enjoy the sampling experience.
At Acme Sample, we assist in helping brands to display their products through a variety of sampling formats including fabric swatch cards, hanging samples, and memo samples that are all custom-made. These samples enable our clients to demonstrate the quality and versatility of their materials.
Improving Brand Awareness
Consumers are more likely to remember brands that give away free products. When customers can touch, see or even smell the product, it becomes more imprinted in their minds.
Data Insight: The research poll conducted by Opinion Research Corp. on behalf of the United States Postal Service reveals that 81% of consumers will try a brand after getting a free sample of the product, and 27% of them will switch to the brand if they like the sample.
With the help of custom sample manufacturing and fabric inventory management services from Acme Sample, your dedicated account manager will partner with you to make sure the samples for your product are not only unique and memorable, but we can also inventory and ship your samples saving you precious time to do what you do best…make beautiful products!
How Product Sampling Increases Purchase Intent by 70% or More
Now, more than ever, it is important for marketers to consider product sampling as one of the most effective ways of engaging the target audience and moving them along the sales funnel. According to research, it is possible to get up to 70% increase in purchase intent through product sampling, and this is why every brand should consider using it to convert curious customers into loyal ones. Acme Sample will provide customized solutions that can help you achieve the best results from your sampling efforts. From fabric swatches to leather memos and personalized catalogs, our team will ensure that your product samples are not only high-quality but also effective in converting buyers into long-time customers.
Start creating unforgettable sampling experiences today! Reach out and partner by emailing info@acmesample.com for results-driven solutions.
